Idolatry, set in Mumbai in the near future, is about a novel technology, Shrine Tech, which enables everyone to worship a god of their own preference. The story follows a disaffected young actor, who is hired as a marketing rep by the company that owns the Tech. It is run by a man calling himself Mister Happy Maker. Soon, the young actor is plunged into the crucible of a society altering in strange and insane ways, in which ordinary individuals (a building society secretary, an indie film-maker, an aged priest, among others) are living their dreams, nightmarishly.